The search continues today (Thurs.) around the Eildon area for missing Hoppers Crossing man Aly Hadzic.

Police understand the 27-year-old fell from a boat in Lake Eildon about 6.30pm on Wednesday (Jan. 17).

Local Police, SES, CFA and the PolAir helicopter searched the area last night and have resumed their search again today.

Three search and rescue vessels have been deployed to assist search activities this afternoon and dive teams will also be deployed.

Police have released an image of Aly following his disappearance.

Anyone with information is urged to contact Crime Stoppers on 1800 333 000.