The Local Paper continues its clear reign as the best-read media outlet in the Murrindindi region.

Online readership in December, to date, is averaging 1312 visits DAILY.
Previous months have shown DAILY visits to the website to be 964 (September), 692 (October) and 944 (November).

The December online rate equals 9184 visits WEEKLY. (Source: AWStats)
Some 43 per cent of online readers access online copies of The Local Paper by desktop; 12 per cent by tablet; and 45 per cent by mobile. The average time spent reading online copies of The Local Paper in December is 8:37 minutes per user. (Source: Issuu.com)

Hard copy readership of The Local Paper is 8868 weekly (verified print run is 3695, multiplied by 2.4 readers per copy).
Total combined print and online weekly readership of The Local Paper is 18,052.

By comparison, The Yea Chronicle has 547 copies weekly.
The Alexandra Standard has 1534 copies weekly. (Source: Victorian Country Press Association).
The Standard-Chronicle website figures are kept private by its owners, and are thought to be minimal, with editions only accessible to the public through a paywall.

A Kinglake website has this year made wildly varying claims of online readership varying between 944 and 3000 weekly. it has a bounce rate of 89.54 per cent. Current figures published by SimilarWeb show the website has 1628 visits weekly (7000 per month), but readers only stay for an average of 35 seconds, and exit after just 1.22 pages. Readership to that website has fallen by 5.7 per cent in the past month, says Similarweb. The Kinglake website sources reader statistic comparisons by www.similarweb.com which has a reputation by industry pundits of having figures which are “overestimated”. (Source: www.ahrefs.com)

The Local Paper is the clear leader for readership in the Murrindindi and north-east region. This means that advertisers connect with the largest audience possible by using The Local Paper. Such is the readership power of The Local Paper, more than 40 major local businesses, plus 120 local tradies, have already signed for repeat advertising in 2019.