A major promotion sign planned for 1 Whittlesea-Kinglake Road,
Kinglake, and due to be discussed at Murrindindi Shire Council’s meeting due to be held at 6pm on Wednesday (Jan. 23).

: “Due to a misunderstanding by the signage contractors on behalf of the developer, the signage was put up for display immediately following the construction of the hoarding without the benefit of a planning permit (which was proposed to be issued on that same day),” says a report to Councillors.

“For the reasons set out further in this report, Council officers have not requested that the signage be removed pending any permit that may be issued.”

An objection has been lodged with Council about the sign.

The property is 1.2 hectares, and was the former petrol station destroyed by the 2009 bushfires.

A retail and commercial development, known as ‘Kinglake Village’, is proposed on the land and has been the subject of recent developer-initiated community consultation sessions.

The landowner is currently preparing an application for a planning permit for the proposed development and anticipates construction and completion by 2020.

The applicants pre-paid an application fee of $1119.90 to the Council for the sign.

“The proposed signage is an integral component of Kinglake Village Pty Ltd’s community engagement for the proposed redevelopment of the land. The space will be used to introduce imagery and information regarding the development concept through the various approvals and delivery stages.

“Initially the images include people shopping, food and produce and the like, as indicatively shown in the application material. The signage will include also include a panel detailing the details of the project team members contributing to the proposed redevelopment,” says SJB Planning for Kinglake Village Pty Ltd.

The sign is intended to be stretched canvas over plywood, with an aluminium frame.

An officer’s report recommends that Council issue a notice of decision to grant a permit on the basis that the sign complies with the provisions of the Murrindindi Planning Scheme, is located in a commercial area and will be temporary in nature.

It is suggested that Councillors decide that the permit would expire three years from the date of issue. “At the expiry of this permit, the sign and associated supporting structures must be removed from the land unless a further planning permit is issued prior to the expiry date,” says the officer’s report.