Murrindindi Shire Council, at its March 27 meeting, decided to discontinue its partnership with regional tourism body, Goulburn River Valley Tourism. This will come into effect when the current Memorandum of Understanding ends on June 30.

Mayor, Cr Sandice McAulay, said the Council considered factors including whether GRVT is the right fit for promoting Murrindindi Shire into the future and the ongoing financial viability of the organisation.

“GRVT has been operating since 2011 with the purpose of direct tourism operator engagement, promoting and advocating for the region, which includes Greater Shepparton, Strathbogie and Mitchell Shires,” Cr McAulay said.

“Greater Shepparton City Council made the formal decision to withdraw from GRVT at its Council meeting on Marc 19h. Mitchell and Strathbogie Shires will also be considering their future involvement with GRVT over the coming weeks.

“We are looking at alternative arrangements for promoting Murrindindi Shire as part of tourism region or number of regions.

“In the interim though, we’re lucky to have a successful local tourism brand to work with – Discover Dindi.

“Be sure to check out Discover Dindi on Facebook or Instagram if you haven’t already,” Cr McAulay said.