The Local Paper continues as Murrindindi’s leading local media outlet.

In print and online, The Local Paper has 26,305 ‘reads’ per week. This comprises 17,485 website hits per week, and 8820 verified weekly print readership. (Not included in these figures (above) are a further 8858 Local Paper reads at the MelbourneObserver.com.au website.)

This is a combined total of 35,163 Local Paper ‘reads’ per week. The Local Paper print editions now exceed an average of 100 pages. After the Easter-ANZAC break, production of the print edition resumes on Wednesday, May 8, continuing weekly until Christmas.

There were 10,066 unique Local Paper website visitors in April 2019. A further 2020 unique visitors during April viewed The Local Paper pages at the MelbourneObserver.com.au website. This is the best possible news regarding value for advertisers.

The April 2019 figures were released today (Wed., May 1) by AW Stats. Major local contemporary, Alexandra Newspapers Pty Ltd, never releases its monthly online readership figures; their news and advertisers’ messages can only be seen by a limited number of subscribers who take out a paywall subscription. The Standard print run is now down to 1534 copies, The Chronicle publishes only 547 copies. On the other hand, The Local Paper is totally free, in print and online.

The Local Paper has 1.8 million ‘reads’ annually. According to issuu.com, online readers of the newspaper comprise 63 per cent desktop, 6 per cent tablet, and 31 per cent mobile. Online readership exceeds an average of six minutes for each reader (source: Issuu.com)

Additionally, The Local Paper has the most active social media presence on Facebook and Twitter with daily news updates. The busiest time on Facebook is at the weekend, when The Local Paper is the only local media outlet to consistently and reliably publish a full local sports coverage, including a comprehensive scoreboard.

“This is great news for advertisers,” says Local Paper publisher Ash Long. “Now, more than ever, advertisers get their message to more people than ever before. These are verified third-party figures which can be relied upon.

“There is more local news and local sport than any other local media outlet. For example, there was 10 pages of local sport results in our latest issue. There was a total of 37 pages of news and sport. The loyalty of our readers has made The Local Paper one of Victoria’s leading weekly newspapers.”