Police are investigating the circumstances surrounding a fatal crash in North Fitzroy.

Emergency services were called to St Georges Rd, near Watkins St, following reports of a crash and car on its side, just after 11.30pm on Wednesday, January 10.

It is believed the car struck a pole and rolled before coming to rest.

Sadly, the 22-year-old male driver and sole occupant of the vehicle died at the scene.

St Georges Rd was blocked in both directions while officers processed the scene.