Some publishers make wild claims about their readership numbers.
On the other hand, ‘The Local Paper’ presents its readers with FACTS.

More people trust The Local Paper every week for local news in the Murrindindi region than any other media. That’s a FACT.

• IN PRINT: The Local Paper is the region’s largest circulating local newspaper. With 3675 copies every week, The Local Paper has more than DOUBLE the circulation of the Alexandra Standard (1534 copies), and more than six times the readership of The Yea Chronicle (547 copies).
Source: Victorian Country Press Assoc.

• ONLINE: More people read The Local Paper online for local news than any other media platform in Murrindindi. Current figures show 4879 visits weekly to www.LocalPaper.com.au and www.Dindi.com.au
Source: Analog Statistics

• TIME SPENT READING: Online readers spend an average of 6.14 minutes reading each weekly Local Paper edition through the Issuu portal. Other websites are lucky to keep the interest of readers for less than one minute.
Source: Issuu.com

• MANY PLATFORMS: The Local Paper delivers the largest local audience in print. The Local Paper has the biggest local online audience: 44 per cent Desktop, 12 per cent Tablet, 44 per cent Mobile.
Source: Issuu.com

• ONLINE SUBSCRIBERS: More than 1000 subscribers read The Local Paper by email subscription each week. An exact replica of the print issue is emailed to them every Wednesday.

• LARGEST READERSHIP: The Local Paper has the largest readership of all media platforms locally because it presents local news in a trusted format, in an entertaining style, and with the highest standards of integrity.

• MOST ADVERTISERS: The Local Paper is trusted by more local businesses to spread local information. Recent record-size 100-page editions included 28 pages of local news and photos. This is the biggest coverage of local news. The advertising from local businesses funds the free distribution of The Local Paper through more than 70 outlets, and on the internet.

• TRUSTED BY BUSINESSES: The local business economy is boosted by advertising from local companies. Repeat advertising is the best barometer of the success of advertising in The Local Paper. The following businesses have already ordered ads for every issue in 2019:
Across Technology, Camberwell Sewing Centre, Crump Spreaders, Eddy’s Towing and Transport, Emu Wire Industries, Gilson College, GLA Real Estate, Grand Central Hotel, Hall’s Funerals, Hoogies of Yarra Glen, Ivanhoe Cycles, Killingworth Hill Cafe and Whisky Bar, Landmark Alexandra and Yea, McCormack Funerals, Melbourne Wildlife and Pest Control, Nalinga Steel and Roofing Supplies, Northern Sky Limousines, Seville Tractors, Solartronics, Specsavers, Stihl Shop Seymour, Sun-Power Gates, Terry Miller Concrete Tanks, Tribute Funerals, Whittlesea H Hardware, Yarra Valley Brazzen, Yenckens Hardware. Plus more than 120 local tradies and small business owners weekly.

It’s Official: The Local Paper is the No 1 local media outlet.