Specifications

Material Specifications
The Local Paper maintains quality assurance methods prior to material being accepted for publication.

Page Dimensions
Full Page: 37cm x 8cols is 370mm (height) x 260mm (width). No bleed.
Illustrations: 300dpi

Column widths
1 col. – 29mm

Screen Ruling
Mono 85lpi
Colour 100lpi

Page Requirements
• 3cm minimum depth
• 7 column tabloid advertisements are not acceptable
• Maximum tabloid size is 30cm x 8 column unless full page (37cm x 8 col.)

Platform
We accept supplied artwork for PC.
Material should be sent as Distilled PDF to editor@LocalPaper.com.au
CD-ROM, DVD, 3.5-inch Floppy Disks are no longer accepted.

Documents, Graphics
Documents
No compressed graphics will be accepted (ZIP or Stuff-It files will not be accepted)
No Freehand documents will be accepted
No Corel Draw documents will be accepted
No ‘Microsoft Powerpoint’ documents will be accepted
No ‘Microsoft Word’ documents will be accepted
No ‘Microsoft Publisher’ documents will be accepted
No film or bromide will be accepted
No Quark documents will be accepted
We cannot use artwork from a fax

Preferred Documents
We prefer Acrobat Distiller PDFs. Use only the PDF Distiller settings provided. Use only Acrobat Distiller to create the PDF.
Do not use the PDF Writer. Do not use PDF filter within the application, for example, Indesign.
Send PDF as an attachment. Clearly indicate the date the ad is to appear, size and publication in which it will be appearing.
The image area of the PDF must be the exact size of the ad to appear. Do not provide bleed or crop marks.

Graphics: 
We prefer JPG or TIF format with no compression
All custom colours and RGB must be converted to CMYK
When building advertisements, do not have type under 14-point bold coming out of more than two colours. This is requested for page registration purposes.
Pictures must be a minimum 200dpi in an .EPS or (preferably) .TIF format. Internet pictures at 72dpi are not acceptable.

Dot Gain
30% dot gain
Maximum Ink Saturation 230%
Ensure RGB to CMYK colour setting in Photoshop is SWOP Newspaper

Material Delivery
All complete display advertising material for the Melbourne Observer (full-colour, spot-colour and mono) must be sent electronically.
Please send to editor@LocalPaper.com.au
Alternate e-mail addresses are: editor@localmedia.com.au , ash@long.com.au , localmedia@live.com.au or mediaflash@yahoo.com

Design and Artwork
The Local Paper can arrange to design and create your advertisement for $10 per single column centimetre.
For more information on our design service, phone our Advertising Department on 1800 231 311.